Role of Marketing in a Hotel

Still planning how to target the right market for your product? What will be the right tactic and marketing mix for different organizations?

Course Price: INR 1500

Course Content

  • Definition
  • Understanding Hotel Marketing
  • Characteristics of Services
  • Understanding 7 P’s of Marketing
  • SPANCO
  • Types of Marketing
  • Market Segmentation
  • DAMP
  • Promotional Mix
  • Preparing a Marketing Plan
  • Understanding Product Life cycle
  • Hotel Marketing Strategies
  • Guest Feedback and Process Improvements

FAQ

  • When will I have access to lectures and assignments?

    Access depends on enrollment. As soon as you enroll and pay the course fee, you’ll have full access to the module. After successful completion of the course, you will rewarded with a certificate by The Lalit.

  • How do I register ?

    Select on a course and click on register, you’ll be automatically directed to a link where you’ll be required to pay. We will be sending you a confirmation mail for the same and you’ll be registered for a course.

  • When will I get my certificate ?

    This course is a certification course. The same will be rewarded after successful completion of the final assessment.

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